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Latest Articles

Catering is Coming Back in 2013

Catering 2013 Excitement of a couple running on the beach

Special thanks to Brandon, Brooke & Festivities Catering for the image used in this article. Catering is coming back – strong. Sales and profits are up. Menu and presentation creativity is exploding. The majority of the companies I have spoken with have booked between 9% to 18% more events through the first five months of [...]

ATG 10: When and how should I raise my prices?

How do you raise catering prices? Still shot from the video in which Catering Guru Mike Roman explains exactly how and when you should increaes your prices.

How can you raise your catering prices while keeping clients happy? This is a very important and tricky issue that we face nearly every year. And it will be especially important this year as we face increased costs due to new factors such as Obama Care- which may be a big deal! I spoke to [...]

Unleashing Your Staff’s Passion

Image of flour as a metaphor about unleashing your catering staff's passion.

Passion? I had a recent conversation with a catering manager who was concerned about their ability to grow their company due to the fact that her staff had little if any passion for what they do. The manager asked me for my thoughts on how they might teach passion to their catering team. This question [...]