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Catering expert, author and founder of Catersource
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Many of your shoppers incorrectly believe that your food and service is the same as another caterer’s food and service… Just not true! One caterer’s chicken is just not the same as another’s. You need to demonstrate and educate why your catering is different than your competitors… especially if your competitors are charging less than [...]
Just because you need to bring extra food in case of emergencies, you don’t need to waste it or leave it with the host. Here’s a simple technique that will save you food and money: Try double-packing If the chef believes the number of tenderloins needed to be sent to the event for on-site grilling [...]
In order to increase your closing rate, you need to understand what is going on inside of the potential buyers mind. Often times, the buyer enters the conversation already committed to NOT buying. Here are a couple of scenarios in which this occurs, and how you can over come this negative buyer mindset. Overcoming the [...]